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Campari is an alcoholic liqueur, considered an apéritif (20.5%, 21%, 24%, 25%, or 28.5% ABV, depending on the country in which it is sold), obtained from the infusion of herbs and fruit (including chinotto and cascarilla) in alcohol and water. It is a bitter characterized by its dark red color.
Campari is often used in cocktails and is commonly served with soda water or citrus juice. It is produced by the Alfredo Campari Group, a multi-national company based in Italy.
Campari is an essential ingredient in the classic Negroni cocktail, the Garibaldi cocktail, and in the Americano, which was named at a time when few Americans were aware of Campari.